Beyond the Gym: How Micah LaCerte Built a Global Brand

Guest:

Micah LaCerte, Hitch Fit

Host:

Logan Freeman, Managing Broker, Midwest CRE Advisors

In this episode of The Kansas City Market Pulse, host Logan Freeman sits down with Micah LaCerte, entrepreneur, world champion athlete and co-founder of Hitch Fit, who built a global transformation brand right out of Kansas City.

Hitch Fit has helped clients in more than 80 countries lose more than 750,000 pounds through online coaching, brick-and-mortar operations, media and retreats.

Episode Highlights:

Lifeline at 18: After a hard childhood that included 30 moves in 18 years, Micah found a lifeline in the gym.
From the NFL to 219: After being cut in 2014, he went from 335 to 219 pounds in under six months.
Online vs. Brick-and-Mortar: Logan notes that most consumer dollars are still spent in physical stores. Online is a technology challenge.
Mission-Driven Growth: A brand built on transformation scales beyond one business.

A story of resilience, discipline and building a brand that reaches far beyond one gym.

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