Deal Execution in Action: A Flex Industrial Case Study | Broadmoor Pet Retreat

Guest:

Host:

Logan Freeman, Managing Broker, Midwest CRE Advisors

In this Deal Spotlight episode of The Kansas City Market Pulse, host Logan Freeman and co-host Nathan Roberts walk through how the Broadmoor Pet Retreat, a flex industrial property in Shawnee, Kansas, went from 200 days on the market to multiple offers and a 30-day close.

This is not a victory lap. It is a step-by-step look at what changed when the team stopped listing the property and started launching it.

Deal Highlights:

The Property: Two buildings of 3,300 SF and 5,000 SF plus two large sheds on 5.37 acres at 20560 W. 47th Street, near K-7.
The Tenant: A pet retreat backed by General Atlantic, about eight years left on a 10-year term, with 2% annual rent bumps.
The Strategic Pivot: Around 90 days in, the price moved from $1.3 million to $1.2 million and the story expanded to the land and the K-7 growth corridor for NNN, 1031 and land buyers.
The Campaign: More than 57,000 impressions, a LinkedIn push over 20,000 impressions and 10,000+ emails at a 40% open rate.
The Result: Multiple offers, a sale at $1.15 million at an 8% cap rate, and a 30-day close through title and survey complexity.

The lesson is simple: adapt or stagnate. When the market tells you something, change the narrative, not just the price.

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Key Takeaways

The Broadmoor Pet Retreat at 20560 W. 47th Street in Shawnee, Kansas has two buildings of 3,300 SF and 5,000 SF plus two large sheds on 5.37 acres.
The single tenant is backed by General Atlantic, with about eight years left on a 10-year term and 2% annual rent increases.
The property sat for more than 200 days with interest but no offers, partly because rates rose instead of falling as expected.
Around 90 days in, the team cut the price from $1.3 million to $1.2 million and repositioned the story around the 5.37 acres and K-7 corridor growth to reach NNN, 1031 and land buyers.
Marketing generated more than 57,000 impressions, including a LinkedIn campaign over 20,000 impressions and 10,000+ emails at a 40% open rate and 2% click-through.
The property sold in December 2025 for $1.15 million at an 8% cap rate, with multiple offers and a 30-day close.
Small bay flex demand is strongest in the 1,000 to 3,000 SF range, and new development is trading around a 7 cap.

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Questions Answered in this Episode

How did the Broadmoor Pet Retreat sell after 200 days on the market?

Midwest CRE Advisors made a strategic pivot about 90 days in: the price dropped from $1.3 million to $1.2 million and the story expanded to the 5.37 acres and K-7 corridor growth, bringing in NNN, 1031 and land buyers. The property drew multiple offers and sold for $1.15 million at an 8% cap rate with a 30-day close.

What marketing went into the Broadmoor Pet Retreat sale?

The campaign generated more than 57,000 impressions across channels, including a LinkedIn campaign over 20,000 impressions and more than 10,000 targeted emails to triple net investors with a 40% open rate and 2% click-through rate. The team also built FAQ documents from repeated buyer questions.

What is in demand in small bay flex industrial?

According to Nathan Roberts, the most demand is for units in the 1,000 to 3,000 SF range. Around 100 amps is usually enough for a small unit, since tenants who need more space can lease multiple units. New small bay development is trading around a 7 cap.

Where can I listen to "Deal Execution in Action: A Flex Industrial Case Study | Broadmoor Pet Retreat"?

The episode from The Kansas City Market Pulse, hosted by Logan Freeman of Midwest CRE Advisors, is on Spotify, Apple Podcasts and YouTube, and on the show page at mwcreadvisors.com.

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