From Bob Knakal to AI: How Ed Winslow Helps CRE Brokers Win More Listings

Guest:

Ed Winslow, RE Journals / CRE Ventures

Host:

Logan Freeman, Managing Broker, Midwest CRE Advisors

In this episode of The Kansas City Market Pulse, host Logan Freeman sits down with Ed Winslow, founder of Commercial Real Estate Press Releases and author of Proof Stacking, to break down how brokers win more listings through visibility, credibility and momentum.

Ed has worked alongside legendary broker Bob Knakal and brings decades of experience combining old-school brokerage wisdom with modern marketing.

Episode Highlights:

Proof Stacking: A set of levers that help brokers get more business with less resistance.
Content Before the Internet: Ed was doing content marketing in the early 1990s, during the S&L crisis, to win deals others could not.
The Boutique Advantage: Big firms have compliance and approval chains. Boutique shops can move fast on visibility.
It Does Not End at Closing: Every closed deal creates a referral source, a repeat client and a success story.

Visibility is no longer optional. Proof wins listings.

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