Up on Game: Real-Time Business, Sales & Marketing Playbooks

In this Up on Game episode of The Kansas City Market Pulse, host Logan Freeman lays out the personal prospecting plan that turns ambition into results for commercial real estate brokers.

Most brokers do not fail because they lack talent. They fail because they lack a plan.

Episode Highlights:

• Precision First: Define your property types, geography, deal sizes and whether you represent tenants or landlords.
• Ideal Client Profile: Go beyond demographics to the types of companies you want to serve.
• Daily Activity: Targets like 50 outbound calls, 20 meaningful conversations, 10 in-person meetings and five proposals.
• Referrals With Intention: Specific asks outperform vague ones, and social proof eliminates skepticism.
• Track Everything: Your CRM is your command center. Review weekly, analyze monthly, step back quarterly.

What gets measured gets managed. Your success in 2026 depends on the actions you take today.

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