How We Generated 7 Offers in 14 Days on a Lawrence Industrial Property

In this Spotlight Strategy episode of The Kansas City Market Pulse, host Logan Freeman and co-host Nathan Roberts break down how Industrial 19 at 2001 E. 19th Street in Lawrence, Kansas drew seven offers in 14 days and sold above list price.

The lesson: competition is manufactured. The trend was their friend, and the marketing did the rest.

Episode Highlights:

• IOS by the Numbers: National IOS vacancy around 2.5% versus about 6.7% for traditional industrial, with a rent premium.
• Kansas City Strength: KC industrial vacancy is about 5%, with sub-1% vacancy on small bay and outdoor storage.
• The Asset: About 19,000 SF on roughly 9 acres, fully occupied by two tenants.
• Land Drove Demand: The acreage, more than the building, created more buyer demand than expected.
• The Playbook: Educate on the market, then the asset class, then the property, and answer buyer questions up front.

Seven offers, 14 days, one winning buyer. That is how competition gets manufactured.

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